Awareness campaign promoted by the INTRAS of the University of Valencia, within the framework of DS4M Mediterráneo.
- Published on July 24, 2026
A week ago launched “Datæ Valor – Introduce Yourself to the Data Economy”, the first awareness campaign promoted by the INTRAS of the University of Valencia, within the framework of DS4M Mediterráneo.
The objective is to bring companies, public administrations, and citizens closer to understanding what a Data Space is and why sharing information securely can generate real value without losing control over their own data.
During this first week, the campaign is already present in outdoor advertising, print media, radio, television, and social media, among other formats, across the territories of the Mediterranean Corridor.
This initiative aligns with the goals pursued by CRED, contributing to making the Data Economy stop being an abstract concept and become something tangible for the productive and social framework.
Project funded by the Ministry for Digital Transformation and the Civil Service, through the State Secretariat for Digitalization and Artificial Intelligence, with Next Generation-EU funds within the framework of the Recovery, Transformation and Resilience Plan.